Made by people who get it.

Natural Hair Care, Made with Love.

Dzeani was created by Adwoa during her own natural hair journey. Frustrated by the lack of quality products that truly nourish hair from within, she spent countless hours researching and experimenting to create a range that works, free from harmful chemicals and packed with natural ingredients that hydrate, enhance, and celebrate all hair types.

Natural ingredients. Real results. A community that cares.

Native Secrets, founded by Cherie & Phil, is haircare and skincare brand inspired by the oldest living culture in the world - The Indigenous Australian’s. 

Native Secrets brings traditional medicine practices to everyday products, they wild-harvest their ingredients from the land and transform them into the highest quality natural products. 

They take pride in reigniting old conversations, and preserving knowledge passed down from one generation to another.

Founded by a Malian-born, American-raised entrepreneur now based in Australia, Wuli brings 15 years of experience in hospitality, tech, and retail to create lazy-proof haircare that actually works. No grease, no synthetic ingredients, no generic scents. Just effective, plant-based products that fit into your routine without the fuss.

Wuli means "to awaken one's inner beauty and confidence" in Bambara dialect. And that's exactly what these products do, help you feel good, look good, and make haircare feel less like a chore and more like self-care.

Stòrí of Africa was born in the memories of Njala, a small town in Sierra Leone, where community, tradition, and care shaped everyday life. Founded by Adama, who comes from a lineage of healers, educators, and entrepreneurs, the brand is rooted in the rituals and wisdom passed down through generations.

Frustrated by the lack of products for melanin-rich skin, she created Stòrí of Africa to celebrate the beauty rituals and traditions of her past while embracing the present.

Every jar of shea rich skincare is a tribute to healing, connection, and pride. Stòrí of Africa is more than skincare, it's a celebration of heritage, the power of storytelling, and the transformative act of self-care.

Ecoslay, founded by Adria Marshall, is US-based, a plant powered curly haircare brand rooted in sustainability, community, and empowerment. 
Ecoslay began in Adria’s home kitchen as a solution to caring for her own curls, it has now blossomed into a global movement for conscious care. 

They believe that what you put on your body is just as important as what you put in it, their product don’t use heavy preservatives or toxin ingredients, all natural.

Everything they do is rooted in care, connection, and showing up for family, their products are made with love and integrity, all by continues to be done by hand from mixing and cooking each batch to filling labelling and shipping. 

Nzuri - meaning Beautiful / Lovely in Swahili - was founded by Nadine. 
Nadine is a Tanzanian Australian with a passion for organic products. Inspired by her desire to create bigger and better products, she started creating her body butters in 2014, soon her passion, which started as gifting to friends and family, became much more.

Every product from Nzuri Organics is Hand-made by Nadine, she has taken the time researching and testing to ensure a majority of her ingredients are certified organic and of the highest quality.

Iftiimo creates handmade, organic hair and skincare rooted in Somali traditions and African beauty rituals. 
Founded by Qatan, a medical researcher by day and beauty enthusiast by night, the brand was born from years of experimenting in her family kitchen.

Qatan combined her Laboratory Medicine background with her passion for beauty to create Iftiimo in 2019. The name comes from the Somali word "Iftiin," meaning shine, glow, or light - inspired by compliments on her radiant skin during a trip to Milan.

Rachael, the British-Ghanaian founder of Kova Silk, spent years straightening her hair. Learning to care for her natural curls took time. She was putting so

much effort into her hair, only to wake up with tangles and breakage, and curls that had lost their definition overnight.

Rach struggled to find a bonnet that suited her hair and routine. She wanted a better silk option that balanced quality, fit and price. That’s what led her to creating Kova Silk.

Working responsibly with specialist silk manufacturers in Suzhou, China, to offer pricing that makes the everyday luxury of silk more accessible.