About-Us
Hi, I'm Lakeri. Ugandan-Irish Australian, born and raised in Naarm/Melbourne.
For years, I struggled to find quality, affordable beauty products that ticked all my boxes. Brands that weren't harmful to people or the planet. And the salons? Hit-or-miss, often leaving me feeling unheard or disappointed.
I've always been someone who sees what's missing and likes to create solutions. I've explored different business ideas over the years, each one teaching me something and bringing me closer to my calling. ROOTS is that calling.
The spark came during my first trip around Africa. Being immersed in my culture, it shifted something in me. I came home craving deeper connection with more people like me.
I started thinking about others who might feel disconnected, like me. People seeking connection and representation.
ROOTS is for you. For us. For the spaces we deserve.
Our Symbol
The Funtumfunefu Denkyemfunefu (pronounced phonetically) symbol in our logo represents two Siamese crocodiles sharing one stomach. This Adinkra symbol from Ghana symbolises unity in diversity, a reminder that while we may come from different backgrounds and experiences, we share common needs and destinies.
It embodies ROOTS' mission: building community across the diverse cultures of Australia, & the World.